Brand Attributes

• Bold 

• Mature 

• Professional 

• Inspiring   

Rationale

This is an exhibition for Erik Spiekermann. He is a German designer and writer. He is most famous for creating typefaces such as FF Meta and ITC Offica. His work often includes shapes such as circles with the colours red, black, and white. The idea behind this exhibition was to attract other designers to come to the event at AGO! The arrows are based on his famous transit system project in Berlin, Germany. The logo is made using the FF Meta typeface which is the typeface that Erik is responsible for.