BRAND IDENTITY

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BRAND IDENTITY ✿

Fanta logo with orange slice and green leaf above the name, on a light orange background.

Project Brief

Refresh the soda brand, Fanta. Include a new logo and new icons to target the correct audience.

Target

Multi-cultural, bold, and creative teens.

Services

Branding | Package Design | Placemaking

Brand Attributes

  • Bold

  • Expressive

  • Youthful

Fanta logo on a building façade
Two Fanta soda cans, one lemon flavored and one raspberry flavored, with tropical foliage and a yellow flower in the background.
Two Fanta-branded refrigerators with fruit designs, filled with bottled drinks.
Person holding a bottle of Fanta Orange drink with vibrant orange splashes in the background. They are wearing yellow sunglasses and have closed eyes.
Modern white wall with orange "fanta" logo in cursive text; vertical windows with wooden panels on the left.
Illustration of orange slice, grapes, watermelon, pink grapes, lemon slice, and cherries with green leaves.
Three brown cardboard boxes with Fanta branding, labeled "Fanta Soda 4 cases 84lbs/28kgs," from The Coca-Cola Company.
Fanta logo variations with fruit illustrations including orange, watermelon, cherry, and grape; background gradient from green to orange.
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