Brand Attributes

• Bold

• Expressive

• Youthful

Rationale

The primary objective of this Fanta brand refresh is to modernize the well-known brand while maintaining its recognizable identity. Fanta, the creator of the orange soda, has long been associated with the color orange, which has become a signature for their brand. This refresh aims to reinstate the iconic orange hue, which was omitted from the new 2023 logo. My brand refresh seeks to enhance shelf visibility through vibrant color gradients and a bold, playful typeface. The chosen typeface is designed to be both friendly and inviting, reflecting Fanta’s fun and approachable brand personality.