Sunny Days
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Sunny Days •
Project Brief
Create a brand identity for a children, thrift clothing store and design its brand guidelines.
Target
Parents in the market for a sustainable and cost-efficient way to buy clothes for their children.
Services
Branding
Brand Attributes
Eco-Friendly
Youthful
Confident
Care-free
Rationale
Sunny Days is a children’s clothing store dedicated to providing sustainable and affordable fashion for families. Emphasizing the principles of reduce, reuse, and recycle, the brand aims to promote eco-friendly shopping practices. The name "Sunny Days" reflects the store’s mission to brighten both kids' and parents' days, spreading joy and positivity with every purchase.
