Diamonds by Pandora
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Pop-Up Shop
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Diamonds by Pandora • Pop-Up Shop •
Brand Attributes
Genuine
Warm
Inviting
Honest
Rationale
Pandora’s fan base was created on charm bracelets back in 2006. Now, they sell a diamonds collection. As there is a new launch of the Diamonds by Pandora, the pop-up shop would generate foot traffic and inform people of the launch. There would be an Instagramable area on the outside of the shop to create user-generated content. There would be integrated technology (on the tablets) which would show a digital catalogue, a 360 view of the items and a with virtual try on. Goal is to give fans an intimate experience which would be done with lighting, colours and layout.
Collaborator: Angelique Flores - Final 3D model and rendering
(image of mall, taken from Square one website) (image of Rosario Dawson and other model, taken from Pandora website)
Project Brief
Create a pop-up shop for the brand Pandora Jewelry to celebrate the launch of their new lab-created diamonds. Pandora wants to generate foot traffic to the shop and get people talking about their new collection. The shop will be located in Square One Mall, Mississauga, ON. It will be located near the food court on the first floor.
Target
The target is gift-givers ages between mid 20’s-50’s. Anyone and everyone can buy a diamond for themselves or loved ones.
Services
Exhibit/Retail Design | Poster Design
